Targeting East Villagers

There's no doubt about it, East Villagers are a marketing demographic all their own — not only are pants advertised differently here, but so is hand soap!

Check this out, that I saw on St. Mark's Place yesterday afternoon:

Hand soap ads.

Here is a close-up:

Close-up.

How is this targeted to East Villagers, you ask? Who else would hang their hand soap beneath electric cables that run along water pipes affixed to walls with such large holes in them?!

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